Official Site | Bandai Namco Entertainment America

OFFICIAL RULES

BANDAI NAMCO ENTERTAINMENT AMERICA INC.

TOWA AND THE GUARDIANS OF THE SACRED TREE COLORING CONTEST

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. CONTEST IS ONLY OPEN TO RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA (EXCLUDING RESIDENTS OF U.S. OVERSEAS AND FOREIGN TERRITORIES, AND MILITARY INSTALLATIONS) WHO ARE 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY AND MEET ALL OTHER ELIGIBILITY CRITERIA (SEE SECTION 3 BELOW). VOID WHERE PROHIBITED.

CONTEST: The TOWA AND THE GUARDIANS OF THE SACRED TREE COLORING CONTEST (the “Contest”) is sponsored by Bandai Namco Entertainment America Inc. (the “Sponsor” or “BNEA”) and administered by Marden-Kane, Inc. (the “Administrator”) and is subject to these Official Rules (the “Rules”). For the purposes of the Contest, Winners (defined below) will be selected, as described in Section 6, by representatives of BNEA (each a “Judge”, and collectively, the “Judges”). The “Contest Group” is composed of: the Judges, Sponsor, and the Administrator, together with their affiliates and related companies, including without limitation their parent, sister and subsidiary companies, retailers, franchisees, advertising and promotion agencies, suppliers of material and services related to the Contest, and any other corporation, partnership, sole proprietorship or other legal entity directly involved in the Contest and their respective officers, directors, employees, agents, and other representatives.
CONTEST PERIOD: The Contest begins July 2, 2025 on or about 12:00:00 PM Pacific Time (“PT”) and ends September 9, 2025, on or about 11:59:59 PM PT (“Contest Period”). All dates and times in these Rules refer to PT. Sponsor’s clock is the official time keeper. During the Contest Period there will be five (5) entry periods (each an “Entry Period”): (1) July 2, 2025 on or about 12:00:00 PM PT to July 14, 2025 on or about 11:59:59 PM PT; (2) July 15, 2025 on or about 7:00:00 AM PT to July 28, 2025 on or about 11:59:59 PM PT; (3) July 29, 2025 on or about 7:00:00 AM PT to August 11, 2025 at 11:59:59 PM PT; (4) August 12, 2025 on or about 6:00:00 AM PT to August 25, 2025 on or about 11:59:59 PM PT; and (5) August 26, 2025 on or about 7:00:00 AM PT to September 9, 2025 on or about 11:59:59 PM PT.
ELIGIBILITY: This Contest is only open to individuals who, from the time of Entry, until all Prizes have been awarded: (a) are 18 years of age or older; (b) are legal residents of one of the fifty (50) United States and the District of Columbia (excluding residents of U.S. overseas and foreign territories and military installations); (c) possess a valid form of state or federal government-issued identification; (d) are not subject to applicable sanctions prohibitions, including, without limitation, any person listed on the U.S. Department of Treasury Office of Foreign Assets Control’s Specially Designated Nationals and Blocked Persons List; (e) are not officers, directors, employees, agents or representatives of Contest Group, each of its respective parents, affiliated or related companies, agencies, suppliers of the materials or services related to this Contest, or members of any immediate families (defined as parents, siblings, children and spouses, regardless of where they live) or households (whether or not related) of such officers, directors, employees, agents, or representatives; and (f) are and remain in compliance with these Rules (collectively, the “Eligibility Criteria”). If an individual who does not meet the Eligibility Criteria is selected as a Winner, such Entry will be void and deemed ineligible. All applicable federal, state, and local laws and regulations apply. Void where prohibited, restricted, or where conducting the Contest would subject Contest Group to a tax by local law.
HOW TO ENTER: NO PURCHASE NECESSARY. An individual meeting the Eligibility Criteria (each, an “Eligible Entrant”) may enter the Contest, during the Contest Period, by completing the following steps (collectively, an “Entry”). Maximum of one (1) Entry per Entrant (as determined by their email address) during each Entry Period, for a maximum of five (5) Entries. To submit an Entry in any subsequent Entry Periods, an Entrant must repeat the steps during each subsequent Entry Period:
1. Color in the TOWA AND THE GUARDIANS OF THE SACRED TREE line drawing provided for the applicable Entry Period (available for download at https://www.bandainamcoent.com/towa-art-contest) using any traditional or digital medium (e.g. pen, paint, colored pencils, markers, or art software). The use of generative artificial intelligence (AI) software or tools is expressly prohibited and will result in disqualification without notice;
2. Upload your colored line drawing to X (formerly Twitter) with the hashtag #TowaArt and mention @playtowa, in .jpeg, or .png format; maximum files size as 100MB;
3. Sign up for BNEA newsletters and submitting all required information (e.g. email address and link to entry) in the entry form that is available at https://www.bandainamcoent.com/towa-art-contest; and
4. Accept and agree to comply with these Rules, and any other applicable laws, regulations, terms, conditions, or policies.
ENTRY CONDITIONS:
1. ENTRY SUBMISSION: All Entries shall comply with the following submission criteria:
  1. SUBMISSIONS: Each Entry must be submitted by the Eligible Entrant named therein and provide all required information, completely, accurately, legibly, must be retrievable through a public search of X (formerly Twitter) and otherwise comply with the applicable terms of such platforms. By submitting an Entry, each Eligible Entrant confirms that they meet the Eligibility Criteria and have read, understand, and agree to abide by these Rules. Use of automated devices to submit Entries is strictly prohibited. Entries submitted using any robot, script, macro, or other automated service are void and will not be accepted. Multiple Entrants are not permitted to share the same email address. Entrants are expressly prohibited from attempting to obtain more than the stated number of Entries by using multiple or different email addresses. You may return your Entry to “private” at any time after the winner announcement. Any Internet access required to submit an Entry must be obtained by each Eligible Entrant, at no cost to the Contest Group.
  2. REPRESENTATIONS & WARRANTIES, AND CREATIVE GUIDELINES: Each Eligible Entrant represents and warrants that: (i) each Entry will be a wholly original work; and (ii) each Entry will not infringe, violate, or misappropriate the rights of any third party, including any copyrights, trademarks, trade secrets, industrial design rights, design and utility patents, rights to likeness, publicity, or privacy, and other similar intellectual property rights, as may be recognized in any territory throughout the World, whether registered or unregistered (collectively, “Intellectual Property Rights”) of any third party and will be free from all liens, charges, encumbrances, restrictions, licenses, equities, and claims of any third party. In addition to the foregoing, Eligible Entrants shall not submit any content or material that: (i) promotes or contains libelous or defamatory materials, false or deceptive materials, hate speech, pornography or sexually explicit materials, obscene language, violence, the use of firearms, prescription drugs, alcohol or tobacco, or discrimination against a protected group (whether based on race, color, sex, religion, nationality, disability, sexual orientation, age, or similar category); (ii) is associated with any illegal activity (including gambling, trafficking, or the use of illegal substances); (iii) violates any Intellectual Property Rights of any third party, is invasive of another’s privacy, or is threatening, abusive or harassing; (iv) contains, links to, uses, or otherwise transmits or enables the transmission of any malware, viruses, worms, Trojan horses, adware, spyware, or other harmful code or programs for any purpose, including search hijacking or browser URL hijacking to drive traffic to any website, uses a “BotNet” or other automated or manual means of generating fraudulent traffic, clicks, impressions, or other actions on any website; (v) promotes, facilitates, or enables the illegal downloading of videos, music, or other copyrighted material, (e.g., P2P/BitTorrent/MP3 tracking and indexing apps, “linking” or “leeching” apps, ROMs, “warez,” emulators, hacks, “phreaks,” “cracks,” or ripping software for illegally circumventing DRM or other copy protection devices; (vi) is associated with any blockchain, cryptocurrency, non-fungible token, or related technology; or (vii) contains content produced using generative artificial intelligence (AI) software or tools.
  3. SPONSOR’S RIGHTS IN THE ENTRIES: As between Eligible Entrant and Sponsor, all submitted Entries become the sole property of Sponsor and will not be acknowledged upon receipt or returned. To the extent an Eligible Entrant has any rights in an Entry, including any Intellectual Property Rights, such Eligible Entrant hereby grants Sponsor and/or its nominees an exclusive, perpetual, irrevocable, royalty-free, fully-transferable, and sub-licensable right and license to use any Entry in any way, throughout the world, for any purpose, including copying, adapting, modifying, creating derivative works from, publicly performing, displaying, publishing, broadcasting, transmitting, distributing, and otherwise exploiting such Entry, by any and all means and media, whether now known or hereafter devised, for the entire duration of any Intellectual Property Rights held by such Eligible Entrant, in whole or in part, in such Entry, without any further notice or compensation of any kind. To the extent permitted by applicable law, each individual entrant hereby waives any moral rights of attribution, publication, reputation, or paternity, with respect to any use or enjoyment of such Entry, by Sponsor and/or its nominees, for the entire duration of such rights under applicable law.
2. ENTRY VERIFICATION: All Entries are subject to verification and only timely Entries, submitted by Eligible Entrants, that include all required information and otherwise comply with these Rules, will be accepted (each, a “Valid Entry”). Entries that do not comply with these Rules will be disqualified without notice to entrant. Photocopied, mechanically-reproduced, forged, altered, incomplete, corrupted, garbled, misdirected, or otherwise illegible Entries, or Entries without contact information, are void and will not be accepted. The Contest Group reserves the right to disqualify any Entry containing, or reasonably suspected of containing false information.
3. ENTRY DEADLINE: All Entries must be submitted by the end date and time for the Contest Period set forth above.
4. MAXIMUM NUMBER OF ENTRIES: Each Eligible Entrant may only submit up to one (1) Entry during each Entry Period, for a maximum of five (5) Entries, as stated above. Any attempt to exceed the maximum number of Entries per individual entrant during the Contest Period is a violation of these Rules and may result in disqualification.
WINNER SELECTION: During the Contest Period and until on or about September 30, 2025 (the “Judging Dates”) the Judges will score each Valid Entry(from all five Entry Periods) out of one hundred (100) possible points based on the following criteria (“Judging Criteria”):

1. Effectiveness of Coloring Technique (maximum of 30 points);
2. Originality with Use of Color (maximum of 30 points); and
3. Overall Appeal (maximum of 40 points)

Based on the foregoing criteria, the Judges will select the one (1) Valid Entry with the highest score (the “Winning Entry”) for one (1) Grand Prize. In the event of a tie, all tied Valid Entries will be re-scored by an additional judge selected by Sponsor, who, using the Judging Criteria, will break the tie. The Judges’ decisions are final and binding in all matters relating to this Contest. Except for the Winner’s List, a list of any Entry under these Rules will not be made available to the general public. Each Winner award and receipt of any Prize is, at all times, subject to strict compliance with and fulfillment of all conditions set forth in these Rules, including without limitation as set forth in Sections 3, 7, and 8. The Eligible Entrant that is awarded a Prize, as described in this Subsection will be deemed a “Winner,” subject to verification of such Eligible Entrant’s compliance with these Rules.

WINNER NOTIFICATION, ELIGIBILITY, AND PRIZE FORFEITURE:
1. WINNER NOTIFICATION: The Contest Group or its designee will attempt to notify each Winner a maximum of two (2) times, through the email address used by such potential Winner in their selected Entry:
  1. A first attempt to notify each potential Winner will occur within approximately forty-eight (48) hours of selection.
  2. If a potential Winner does not respond within three (3) calendar days of a first attempted notification, the Contest Group or its designee will make a second and final attempt to notify such Winner.
2. WINNER ELIGIBILITY: In order to receive any Prize identified in the above-referenced notification, each Winner must complete and return by the deadlines set forth therein:
  1. A written affidavit or declaration of eligibility, confirming such Winner’s fulfillment of the Eligibility Criteria and compliance with the Rules (the “Affidavit”);
  2. A written release, releasing the Contest Group from any liability in connection with this Contest, the acceptance, possession, enjoyment, use or misuse of any Prize, or the public disclosure of such Winner’s identity in connection therewith (the “General Release”); and
  3. All tax documentation required by the law of such Winner’s jurisdiction (“Tax Documentation”).
3. PRIZE FORFEITURE: A Winner’s Prize may be forfeited if: (i) any attempted notification of such Winner, as described above, is returned as “undeliverable;”; (ii) Winner fails to respond to Contest Group or its designee within three (3) calendar days of the second attempted notification; (iii) Winner fails to provide proof of fulfillment of the Eligibility Criteria (if requested) in a timely manner; (iv) Winner fails to provide a completed Affidavit, General Release, or Tax Documentation in a timely manner; (v) Winner violates or otherwise fails to comply with the Rules; or (vi) Winner expressly declines a Prize. In the event a Winner’s Prize is forfeited, the Contest Group shall have no further obligation to that Winner and, at Contest’s Group sole discretion, such Prize may be awarded to an alternate Winner (time-permitting).

PRIZES: Subject to the conditions set forth herein, Winners will be awarded the following prizes (each, a “Prize” and collectively, the “Prizes”):

Prize

Prize Details

Average Retail Value (per Prize)

“Grand Prize Winner”

(1 Winner)

One (1) Custom TOWA AND THE GUARDIANS OF THE SACRED TREE PC

$7,000.00

Total Value of all Prizes: $7,000.00 USD

Total value is accurate as of date of publication, but may be subject to change.

GENERAL CONDITIONS: Proof of Entry submission does not constitute proof of receipt. Decisions of Contest Group will be final and binding on all matters pertaining to this Contest. This Contest is subject to all applicable federal, state, and local laws, of all applicable jurisdictions. Sponsor reserves the right to correct any typographical, printing, computer programming or operator errors. Should a Winner make any false statement(s) in any document referenced above, such Winner will be required to promptly return to Sponsor his or her Prize, as set forth in Section 8, above, at Sponsor’s election. Sponsor reserves the right at its sole discretion to disqualify any Eligible Entrant who tampers or attempts to tamper with the Entry process, the operation of the Contest and/or Contest website, or violates the Rules or any other applicable terms or conditions. In the event of a dispute as to the identity of the individual who submitted any Entry, the authorized account holder (i.e., the natural person who is assigned to an email address by an Internet access provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) responsible for assigning email addresses for the domain associated with the email address in a disputed Entry) of the email account referenced in such Entry will be deemed to be the individual who submitted such Entry. The Contest is subject to all applicable federal, state, municipal and local laws and regulations. Except as expressly provided herein, all taxes, costs, and expenses incurred in connection with a Winner’s receipt, use, or enjoyment of any Prize shall be paid and borne solely by each such Winner. Prizes will be delivered only to Winners that fulfill all applicable conditions set forth in Section 7. Prizes must be accepted as awarded and may not be substituted, transferred, or redeemed for cash or otherwise. Notwithstanding the foregoing, the Contest Group reserves the right to substitute Prizes for a prize of equal or greater monetary value, in cash or otherwise, at its sole discretion, if a Prize, or any component of any Prize, cannot be awarded for any reason. Contest Group will not replace any lost or stolen Prizes. To the extent permitted by law, Contest Group makes no representations or warranties with respect to any Prize. Winners will be responsible for all taxes (federal, state, and local of all applicable jurisdictions) and all expenses not listed herein related to acceptance and use of any Prize. The value of the Prize awarded to each Winner may be reported for tax purposes as required by law. Any Winner who receives from Contest Group a Prize valued at US$600 or more in a calendar year will receive an IRS form 1099 after the end of the calendar year in which such Prizes were awarded, and a copy of such form will be filed with the Internal Revenue Service (IRS), or such other tax form as may be required by the laws of the jurisdiction in which such Winner resides. In addition to the tax liability disclosures in these Rules, each Winner shall abide by the laws, rules, and regulations of such Winners legal residence, including without limitation as applicable to income reporting the payment of taxes and withholdings due.

PRIVACY AND PERSONAL INFORMATION: All personal information provided in an Entry, and that each Winner provides in accepting a Prize, will be collected, used, and disclosed by the Sponsor for the purposes of administering the Contest and Prize fulfillment. Aggregated and anonymized entrant information may be used by the Sponsor to communicate about the Contest to its retailers and distributors. By entering this Contest, you consent to such collection, use, and disclosure of your personal information. Except to the extent prohibited by applicable law, by accepting a Prize, each Winner agrees to Contest Group’s use of his or her name, city and state of residence, picture, biographical information, statements, voice, and likeness in any advertising and publicity Contest Group may conduct relating to the Contest in any media or format, whether now known or hereafter developed, including but not limited to on the World Wide Web, at any time or times in perpetuity, without further compensation or notice. Except as otherwise set forth in these Rules, Sponsor’s privacy policy (available at https://www.bandainamcoent.com/legal/privacy) will apply to this Contest and to information submitted or collected with each Entry. Please note that by accepting these Rules, you acknowledge and agree that you are also accepting the terms of the Sponsor’s Privacy Policy.

LIMITATIONS OF LIABILITY AND RELEASES: BY SUBMITTING AN ENTRY FOR THIS CONTEST, EACH ENTRANT AGREES THAT THE CONTEST GROUP HAS NO LIABILITY TO SUCH ENTRANT WHATSOEVER FOR, AND EACH ENTRANT HEREBY RELEASES AND AGREES TO INDEMNIFY, DEFEND, AND HOLD THE CONTEST GROUP HARMLESS AGAINST ANY LIABILITY FOR ANY INJURIES, CLAIMS, LOSSES, DAMAGES, COSTS OR EXPENSES OF ANY KIND (INCLUDING WITHOUT LIMITATION DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES) TO PERSONS OR PROPERTY RESULTING FROM: (A) ENTRY OR PARTICIPATION IN THIS CONTEST, INCLUDING ACCESS TO AND USE OF THE CONTEST WEBSITES; (B) ANY CLAIMS BASED ON PERSONAL OR PRIVACY RIGHTS, DEFAMATION OR PRIZE DELIVERY; OR (C) THE ACCEPTANCE, POSSESSION, USE OR MISUSE OF ANY PRIZE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES AND, THEREFORE, SUCH EXCLUSIONS MAY NOT APPLY TO YOU. PLEASE SEE SECTION 13, BELOW. Without limiting the foregoing, but subject to Section 13, below, the Contest Group shall not be responsible for: (a) any incomplete or inaccurate information that is caused by Contest website users, or by any of the equipment or programming associated with or utilized in the Contest, or by any technical or human error which may occur in the processing of Entries in the Contest; (b) lost, interrupted, or unavailable network, server, service provider, on-line systems, telephone networks or telephone lines, or any other connections; (c) the theft, destruction, loss or unauthorized access to, or alteration of, Entries; (d) any problems with, or malfunctions or failures of, telephone networks or lines, computers or computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; (e) garbled transmissions or miscommunications; (f) failure of any e-mail to be received by or from the Contest Group for any reason, including but not limited to traffic congestion on the Internet or at any website or combination thereof or technical incompatibility; (g) damage to a user’s computer equipment (software or hardware) occasioned by participation in, or downloading of materials related to this Contest; (h) printing, distribution, programming or production errors, and any other errors or malfunctions of any kind, whether human, mechanical, electronic or otherwise; or (i) technical, pictorial, typographical or editorial errors or omissions contained herein. IN NO EVENT WILL ANY WINNER BE ENTITLED TO ANY FEE, ROYALTY, OR OTHER COMPENSATION OF ANY KIND AS A RESULT OF THE CONTEST. BY ENTERING, EACH ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO COMPENSATION FROM CONTEST GROUP FOR ANY USE OF SUCH ENTRANT’S ENTRY IN ACCORDANCE WITH THESE RULES. WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS IN VIOLATION OF CRIMINAL AND CIVIL LAWS, AND THE CONTEST GROUP RESERVEs THE RIGHT TO PROSECUTE AND SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.

VENUE SELECTION AND DISPUTE RESOLUTION: Except as prohibited by applicable law, by entering this Contest, each individual Entrant and each member of the Contest Group agrees that: (a) any and all disputes, claims, and causes of action arising out of, relating to, or connected with these Rules or the administration of this Contest shall be resolved individually, without resort to any form of class action, and exclusively by the federal courts of the United States of America or the courts of the State of California, in each case located in the County of Los Angeles, California; (b) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest; (c) each individual entrant and member of the Contest Group hereby expressly waives any right to seek attorneys’ fees in connection with any dispute, claim, or cause of action against the other; and (d) under no circumstances will an individual entrant or a member of the Contest Group be permitted to obtain awards for, and hereby waives all rights to seek, indirect, punitive, incidental and consequential damages, and any other damages, other than for actual out-of-pocket expenses. SOME JURISDICTIONS DO NOT ALLOW THE ABOVE RESTRICTIONS IN THE EVENT OF DISPUTE OR LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU – PLEASE SEE SECTION 13, BELOW.

INTERPRETATION AND GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforcement of these Rules, or the rights and obligations of each individual entrant and the Contest Group in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of California without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California. If any provision of these Rules is invalid or unenforceable under applicable law, rules or regulations of a particular jurisdiction, such provision will apply only to the extent permitted by such law, rule or regulation and all other provisions of these Rules shall be construed as if the invalid or unenforceable provision was not contained therein. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision. Sponsor’s failure to enforce any term of these Rules shall not constitute a waiver of such provision.

WINNER'S LIST: To obtain a copy of these Rules or a Winners List (available approximately thirty (30) days after the end of the Contest Period), please send an email with subject line: “TOWA Contest” to winnerslist@mkpromosoource.com. Requests received sixty (60) days after the end of the Contest Period will not be honored. DO NOT SEND ANY ENTRIES OR OTHER CORRESPONDENCE TO THIS EMAIL ADDRESS.

SPONSOR and ADMINISTRATOR CONTACT INFORMATION: Any questions, comments, or complaints regarding the Contest are to be directed to the Sponsor or Administrator at the address below:
1. SPONSOR: Bandai Namco Entertainment America Inc., 23 Odyssey, Irvine, California 92618 USA; or at legal@bnea.com.
2. ADMINISTRATOR: Marden-Kane, Inc., 575 Underhill Boulevard, Suite 222, Syosset, New York 11791 USA.

DO NOT SEND ENTRIES OR REQUESTS FOR OFFICIAL RULES OR WINNERS LISTS TO EITHER OF THESE ADDRESSES.

Individual Entrants are hereby authorized to copy these Rules on the condition that it will be for such individual’s personal use only.

X (formerly Twitter) is not a participant or sponsor of this Contest.