Casual Party Game for Up to Four Players Brings the Cutest Crew Around to One Place, Featuring a Massive Roster of Beloved Sanrio Characters

Bandai Namco Entertainment America Inc. today announced the worldwide launch of HELLO KITTY PARTY LAND, bringing the debut title from Sanrio Games to Nintendo consoles. The casual party game features Hello Kitty® and more than 145 of her friends, bringing together globally beloved Sanrio® characters into a colorful world filled with fun activities and dozens of whimsical mini games. HELLO KITTY PARTY LAND is designed to be fun for all ages and available to play now on Nintendo Switch™ and Nintendo Switch™2. For more details, visit bandainamcoent.com/games/hello-kitty-party-land.

Watch the HELLO KITTY PARTY LAND launch trailer here

HELLO KITTY PARTY LAND takes place in a charming town players explore to discover exciting spots featuring a range of activities. Players customize an avatar that’s uniquely theirs then take on the town in Party Land with their favorite Sanrio characters. Party Land features numerous fun areas where they can play a variety of games, create music, farm and fish, or go strolling through the shopping mall to discover new items that can make the adventure even more memorable.

HELLO KITTY PARTY LAND offers solo and multiplayer modes for up to four people, with gameplay featuring more than 45 casual mini games and board games themed after sports, food, music and more. Designed with intuitive controls, the game is perfect for newcomers and experienced players to play solo or together with friends in local or online multiplayer.

Sanrio is a global lifestyle and entertainment company known for creating beloved characters that inspire happiness, friendship and connection. Its flagship character, Hello Kitty, has become a global icon, joined by a cast of fan-favorite brands including Cinnamoroll™, Pompompurin™, Kuromi™ and more — each bringing smiles to fans across generations.