Bandai Namco and Sanrio® to Launch Hello Kitty Party Land for Nintendo Switch Systems This October

Get a First Glimpse at Gameplay in Sanrio Games’ Debut Title Featuring a Massive Roster of Beloved Characters

Bandai Namco Entertainment America Inc. and Sanrio Co., Ltd. today announced HELLO KITTY PARTY LAND will be published under the Bandai Namco brand, bringing the first-ever title from Sanrio’s game brand Sanrio Games to Nintendo consoles. The casual party game features a massive roster of iconic Sanrio characters, putting players in a colorful world where they can participate in dozens of unique mini games featuring more than 145 characters. Designed to be fun for all ages, HELLO KITTY PARTY LAND  will bring the vibrant world of Hello Kitty and Friends to life on October 29 on Nintendo Switch™ and Switch™2. For more details, visit the official website bandainamcoent.com/games/hello-kitty-party-land

Watch the brand-new gameplay trailer here

HELLO KITTY PARTY LAND takes place in a charming town populated by Hello Kitty and Friends. The party game lets up to four players participate in more than 45 mini games and board games. Players can also customize their avatars with hairstyles, outfits, and other items found throughout the game. Designed with intuitive controls, the game is perfect for newcomers and experienced players to play solo or together with friends in local or online multiplayer.

Headquartered in Tokyo, Sanrio® is a global lifestyle and entertainment company known for creating beloved characters that inspire happiness, friendship and connection. Its flagship character, Hello Kitty®, has become a global icon, joined by a cast of fan-favorite brands including Cinnamoroll™, Pompompurin™, Kuromi™ and more — each bringing smiles to fans across generations.